Nike

With a product already backed by elite athlete credibility, the challenge was to translate that performance narrative into an immersive brand experience. The launch needed to go beyond product demonstration—it had to visually embody the energy, movement, and forward-thinking ethos of the Alphafly 3 while maintaining Nike’s signature aesthetic precision.

To create an immersive event environment that visually captured the speed, innovation, and power of the Alphafly 3. The experience had to excite runners, energize influencers, and drive strong visual storytelling across digital and social channels.

Lyve It partnered with Nike to deliver motion graphics, dynamic screen content, and visual installations that brought the Alphafly 3 story to life. Using bold typography, kinetic design, and movement-inspired animation, the visual content was engineered to evoke the sensation of speed and flight. Every element, from launch visuals to environmental branding, was designed to sync seamlessly with Nike’s global campaign while adding a regional edge.

The Alphafly 3 launch event made a powerful impact across both physical and digital channels. Attendees were immersed in a high-energy visual journey that reinforced the performance story of the product. Social content generated from the event achieved strong organic reach, and key influencers amplified the message with engaging visuals and behind-the-scenes moments. Ultimately, the collaboration strengthened Nike’s positioning in the performance footwear space while setting a new standard for product launches in the region.